What Is AI Email Marketing?
AI email marketing is the use of artificial intelligence (AI) in email marketing tasks. For example, AI can predict the best time to send an email and which products to recommend to customers in your emails. It can also write emails and build automated workflows.
As a result, you can spend less time on email marketing activities while getting better results — including higher open rates and increased revenue — from them. You can also use MCP for email marketing to connect your email marketing platform to LLMs like Claude to create AI workflows.
How Can AI Help With Email Marketing?
Email marketing tasks that can be done quicker and more easily with AI include:
- Email content creation: AI can generate text — be it subject lines, headings, call-to-action copy, or entire newsletters — in an instant. It can also create images to accompany your text. Many email platforms, including Brevo and GetResponse, offer AI email writing functionality.
- Backend setup: Instead of manually building your contact segments and automated email funnels, tell AI the outcome you want to achieve. It can build the segment or automation for you. ActiveCampaign and Klaviyo are especially advanced in this area.
- Email asset designing: Let AI — like Mailchimp’s Intuit Assistant feature — analyze your brand’s colors, fonts, and logos to design on-brand email templates and other assets.
- Send time optimization: Use AI to decide the best time to send your emails so that they get opened, read, and acted upon. This is a common feature found in nearly all platforms like MailerLite, Brevo and ActiveCampaign.
- Product recommendations: Increase sales by having AI personalize your emails’ products to match your subscribers’ interests. Ecommerce-focused email platforms, like Klaviyo and Omnisend — tend to offer this option.
- Win probability: If you’re using customer relationship management software (CRM) with email marketing features, it may have an AI feature that can predict how likely you are to win an open deal. HubSpot is especially good at this.