Email marketing is a form a digital marketing. It’s a powerful tool that businesses can use to build stronger relationships with their customers and drive sales.
In fact, email marketing is a cost-effective direct marketing channel, generating an average return on investment of $36 for every $1 spent. Email marketing is even projected to reach $17.9 billion in revenue by 2027.
For this reason alone, email should be a key pillar of your digital marketing strategy. Not doing any email marketing is like leaving money lying out on the table.
What is email marketing?
Email marketing is a direct marketing strategy that involves sending commercial messages to potential and existing customers via email. Business can use email marketing to promote new products or services, share news, drive sales, and encourage customer loyalty.
Because subscribers choose to sign up for emails, it’s more likely to convert than other channels. Its high return on investment (ROI) makes it crucial to most businesses’ overall inbound strategy.
Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization to engage target audiences more effectively. It’s about understanding your customer’s interests to develop long-term relationships.
Making personalized campaigns may sound time-consuming, but marketing automation and software handle most of the heavy lifting for you. In the long run, a well-designed email marketing strategy drives sales and helps build a community around your brand.