SocialRunning a Shopify store? Email marketing could be your most powerful tool for growth. With returns that blow away other channels—email boasts a whopping 3,500% ROI compared to 700% from Google Ads and just 250% from social—it pays to get it right.
So which email app should you use?
We tested the most popular options for 2025, zeroing in on tools that deliver real value to small and mid-sized businesses without requiring a tech degree.
How We Picked These Tools
We focused on:
- Ease of use: Drag-and-drop builders, intuitive dashboards
- Pricing: Strong free or entry-level tiers
- E-commerce features: Shopify integration, automations, segmentation
- Customer support: Helpful, responsive, not buried behind paywalls
1. MailerLite — Best Overall
Why we love it: Beginner-friendly, powerful features, transparent pricing.
Top features:
- Drag-and-drop builder with e-commerce blocks
- Pre-built automation workflows (e.g., abandoned cart, post-purchase, win-backs)
- Smart segments based on real Shopify data
- High deliverability rates
- Free forever plan with 12,000 monthly emails and all core features
Pricing:
- Free: Up to 1,000 subscribers / 12,000 emails
- Paid: From $10/month for 500 subscribers with unlimited emails
Best for: New or growing stores looking for automation, affordability, and ease of use.
2. Shopify Email — Best for Beginners
Why we love it: Built into Shopify, no need for separate tools.
Top features:
- Easy email builder and product integrations
- Basic automation workflows
- Templates for birthdays, retail promotions, and welcome series
Pricing:
- Free: First 10,000 emails/month
- Paid: $1 per 1,000 additional emails (up to 300,000)
Best for: New sellers who want a simple, cost-effective email solution without switching tools.
3. Klaviyo — Best for Data-Driven Brands
Why we love it: Industry-leading segmentation and predictive analytics.
Top features:
- Advanced customer profiles: LTV, behavior, predicted purchase timing
- Deep Shopify integration
- Strong automations and A/B testing
- Product review collection (extra fee)
Pricing:
- Free: Up to 250 contacts and 500 monthly emails
- Paid: From $20/month
Best for: Growing brands that want to leverage deep analytics and advanced targeting.
4. Omnisend — Best for Omnichannel Marketing
Why we love it: Combines email, SMS, and push in one place.
Top features:
- Multichannel campaigns (email + SMS)
- Product recommendations and discount codes
- Automation templates: cart recovery, birthday, reactivation
Pricing:
- Free: Up to 250 contacts, 500 monthly emails
- Paid: From $16/month
Best for: Stores wanting to manage email, SMS, and push campaigns under one roof.
5. Drip — Best for High-Converting Funnels
Why we love it: Conversion-focused automation and strong personalization.
Top features:
- Visual workflow builder
- Powerful segmentation and tagging
- Revenue tracking by campaign
Pricing:
- From $39/month for up to 2,500 contacts
Best for: Mid-sized to large Shopify stores focused on sales funnels and personalization.
6. Constant Contact — Best for Event-Based Sellers
Why we love it: Simple interface + good event marketing tools.
Top features:
- Branded email templates
- Event promotion and registration tools
- Integrates with Shopify and social channels
Pricing:
- From $12/month
Best for: Stores that host events, webinars, or promotions.
7. Mailchimp — Best Legacy Option
Why we love it: Well-known, trusted, lots of features.
Top features:
- Drag-and-drop builder
- CRM tools and behavior-based segmentation
- Detailed analytics and A/B testing
Pricing:
- Free: Up to 500 contacts / 1,000 monthly emails
- Paid: From $13/month
Best for: Users familiar with Mailchimp or those needing a wide toolset.
What To Look for in a Shopify Email Marketing App
- Seamless Shopify integration: Auto-sync products, customers, and order data
- Automation: Abandoned cart, welcome flows, win-back campaigns
- Segmentation: Group customers by behavior, purchase history, etc.
- Analytics: Track revenue, open/click rates, conversions
- Scalability: Affordable upgrades as your business grows
Final Thoughts
The best email marketing app for your Shopify store depends on your needs, budget, and technical comfort. For most businesses starting out, MailerLite offers the strongest balance of value and ease of use. If you need deeper analytics or multichannel marketing, Klaviyo or Omnisend may be worth the extra investment.
