Rockhouse Partners have mastered the tools needed to craft highly effective email campaigns, consistently delivering strong outcomes for their clients.

There is a strategic approach behind successful email campaigns. Rockhouse Partners have refined these techniques over the years, which explains their consistent success. Here are some examples of their effective strategies.

Amanda Severs from Rockhouse highlights the importance of placing the right call-to-action buttons strategically within emails. One particularly successful tactic for clients hosting multiple events is the “View All Events” button. The impact of this button is impressive:

• It generated an average of 9% of total ticket sales for clients using it.
• It contributed $55,000 in additional ticket revenue over one year.
• Among 10 reviewed campaigns, this button achieved an average click rate of 40%.
• One client earned 21% of all revenue through this single button.
• Another client saw a 271% increase in ticket sales via email after introducing the button.

The Power of a Thoughtful Thank You Email

In an earlier issue of this series, we discussed marketing automation. A great example is Rockhouse’s automated “thank you” email.

Rockhouse worked with The Altria Theater in Richmond, Va., to revamp their post-show automated emails. By adding clear call-to-action buttons, shortening the copy, and personalizing the messages, they saw remarkable results:

• Click rates improved from 11% to 20%.
• Revenue generated by ticket emails increased by 246%.
• Ticket sales grew by 300%.

Boosting Engagement with Targeted Email Campaigns

At the start of 2015, Dallas Summer Musicals partnered with Rockhouse to increase ticket sales by targeting segmented audiences. They used data like purchase history and location to customize emails, created a mobile-friendly template, optimized the sending schedule, and performed A/B testing on content, button placement, and subject lines.

The outcomes were impressive:

• Year-over-year ticket revenue rose by 19%.
• Email open rates increased by 70% over the average.
• Click rates were 100% above average.

Start Creating Your Own Winning Campaigns

You may already be using some of these email marketing tactics. We hope Rockhouse’s success offers useful insights to enhance your own efforts. If you haven’t tried some of these strategies yet, platforms like Mailchimp make it simple to get started.

Amanda emphasized how easy Mailchimp is to use—whether creating mobile-optimized templates, integrating with Google Analytics, or tracking campaign performance.

Achieving consistent success like Rockhouse requires some experimentation and persistence. But applying these lessons regularly will help you improve your email marketing results significantly.