Rockhouse Partners has been mastering the art of email marketing for years. Their approach? Blending the right tools, strategy, and data to craft campaigns that deliver consistent results. Here are some examples of how their techniques drive real performance.

Smart CTAs That Drive Sales

Amanda Severs of Rockhouse emphasizes the power of strategic call-to-action buttons. One standout tactic for clients hosting multiple events is the “View All Events” button. The data speaks for itself:

• The button contributed to 9% of total ticket sales on average
• $55,000 in additional ticket revenue was generated in one year
• Across 10 campaigns, it had a 40% average click rate
• One client saw 21% of total revenue come from this single button
• Another experienced a 271% increase in email ticket sales after adding it

Automation That Boosts Revenue

In an earlier issue, marketing automation was explored in detail. Rockhouse’s work with The Altria Theater in Richmond, Virginia is a perfect example. By updating their post-show “thank you” email with automation, CTA buttons, simplified copy, and personalization, they saw major gains:

• Click rates jumped from 11% to 20%
• Revenue from ticket emails rose 246%
• Ticket sales climbed 300%

Segmenting for Success

In 2015, Dallas Summer Musicals turned to Rockhouse for a boost in ticket sales. The team created a mobile-friendly template, refined the email schedule, and used A/B testing to optimize every element—from subject lines to CTA placement. They also segmented based on user behavior, purchase history, and location.

The results:

• Ticket revenue increased 19% year-over-year
• Open rates rose 70% above average
• Click rates were 100% above average

Takeaways for Your Own Campaigns

You might already be using some of these strategies. But Rockhouse’s story shows how small adjustments—like better button placement or follow-up automations—can unlock new levels of success.

And the best part? According to Amanda, Mailchimp makes it easy. It’s easy to build mobile-friendly emails, easy to integrate tools like Google Analytics, and easy to track performance.

Of course, results like Rockhouse’s don’t happen overnight. It takes testing, iteration, and attention to detail. But with these techniques in your toolbox, your next email campaign could be your most effective yet.