It’s easy to send your newsletters and email campaigns with best email marketing Platforms. But how do you choose which one to buy and what features you need?

We put together a list of some of the best Email Marketing tools for small businesses to assist you make a choice.

We’ll look at the best email marketing platforms on the market in this post, comparing their prices and features. We’ll also talk about the important features and things to think about when picking an email marketing solution.

A closer look at the top email marketing platforms for 2025

Read on for a full analysis of the finest email marketing software, including prices and features, to help you pick the best one for your business.

1. Brevo: the best email marketing platform for small businesses that want to grow

Features:

• Drag-and-drop email editor
• Upload brand assets (logo, colors, etc.)
• Stock photos and editing tools
• Fully customizable templates
• Campaigns for crucial touchpoints (welcome emails, abandoned carts)
• Audience segmentation
• Personalization of content
• A/B Testing
• Send Time Optimization
• Detailed metrics (open rates, click heatmaps)
• AI assistant for subject lines, content, etc.
• Marketing automation:
  • Autoresponders
  • Ready automation templates
  • Website tracker
  • If/then workflows
  • Lead scoring
  • Automatic contact management
  • Email, SMS, WhatsApp, push notifications

Transactional emails:

• Account confirmations, order updates, abandoned carts
• SMTP relay support

Multi-channel marketing:

• SMS, WhatsApp, live chat, push notifications

Metrics & Tracking:

• Open rates, click rates, heatmaps, geolocation

Pros:

• Ease of use
• Affordability
• Multi-channel support

Cons:

• Not as many advanced features (compared to enterprise tools)
• Limited templates

Pricing:

• Free: 300 emails/day (9,000/month)
• Paid: Starts at $9/month (5,000 emails)
• Support: Email on all plans, chat & phone on Business plan

2. HubSpot is the best email marketing software for big businesses

Features:

• CRM, Marketing Hub, Sales Hub, Service Hub
• Marketing Hub: emails, landing pages, SEO, social ads, video, live chat
• Sales Hub: email tracking, scheduling, CRM, predictive lead scoring
• Service Hub: ticketing and assistance

Pros:

• All-in-one CRM + email + automation
• Advanced customization & segmentation
• 24/7 support + large knowledge base

Cons:

• High cost
• Complicated to learn
• Email sending limits on free plan

Pricing:

• Free: 2,000 emails/month
• Starter: $40/month for 2,000 contacts

3. Mailchimp is the best tool for easy email marketing

Features:

• Drag-and-drop builder
• Signup forms, landing pages
• A/B testing & send optimization
• Ecommerce plugin (product recommendations)
• Prebuilt automation workflows
• Social media ads

Pros:

• Easy to use
• 500+ integrations
• Advanced reporting & analytics

Cons:

• Pricing can get expensive
• Limited design flexibility
• Customer support limited

Pricing:

• Free: 1,000 emails, 500 contacts
• Paid: Starts at $13/month for 500 contacts

4. Kit (previously ConvertKit) is the best email marketing platform for people who make content

Features:

• Tags & segmentation
• A/B testing for subject lines
• Custom landing pages & signup forms
• Visual automation builder for drip campaigns
• Templates for automation (webinars, product launches)

Pros:

• Tagging for subscriber management
• Visual automation builder
• Made for creators (bloggers, YouTubers, etc.)

Cons:

• Few design choices
• Basic reporting & analytics
• Higher pricing tiers

Pricing:

• Free: Up to 10,000 subscribers (limited automation)
• Paid: Starts at $15/month for 300 contacts

5. Klaviyo is the best email marketing tool for automating ecommerce

Features:

• Ecommerce-focused platform
• Templates + editor
• Product recommendations & dynamic blocks
• Event tracking
• CRM with customer profiles
• Advanced reporting + predictive analytics

Pros:

• Strong ecommerce integrations
• Advanced segmentation & automation
• Predictive analytics with AI

Cons:

• Higher prices
• Few marketing channels (email & SMS only)
• Steep learning curve

Pricing:

• Free: 500 emails/month for 250 contacts
• Paid: Starts at $20/month for 500 contacts

6. AWeber is the best email marketing software for blogs

Features:

• AI-powered design assistance
• Drag-and-drop editor + 700+ templates
• Subscriber tagging
• Automation workflows (drip campaigns, launches)
• Campaign marketplace with prebuilt workflows
• Landing page builder

Pros:

• Large template library
• Affordable + free plan
• Beginner-friendly

Cons:

• Limited automation
• Fewer integrations
• Basic reporting

Pricing:

• Free: 3,000 emails for 500 subscribers
• Paid: Starts at $14.99/month

7. ActiveCampaign is the best email marketing solution for ready-made automation workflows

Features:

• Email personalization & spam testing
• Multiple versions for testing
• Website & event tracking
• Predefined automation workflows
• Advanced automation (Plus plan): lead scoring, workflow split tests, CRM

Pros:

• Powerful automation workflows
• Integrated CRM
• Detailed tracking

Cons:

• Limited spam testing
• Higher prices
• Steep learning curve

Pricing:

• Paid: Starts at $39/month for 1,000 contacts

8. GetResponse is the best tool for running webinars by email

Features:

• Templates + drag-and-drop editor
• Segmentation & automation tools
• Drip campaigns with calendar view
• Transactional emails + ecommerce plugins
• Facebook ads integration
• Webinar hosting
• Conversion funnel builder

Pros:

• Advanced automation (if/when/then logic)
• Webinar hosting
• Website builder included

Cons:

• Steep learning curve
• Higher prices
• Limited personalization

Pricing:

• Free: Unlimited emails to 500 contacts
• Paid: Starts at $19/month for 1,000 subscribers

9. Constant Contact is the best email marketing platform for non-profit organizations

Features:

• Free email themes
• Branded theme generator
• A/B testing & resends
• Advanced segmentation
• Landing pages, websites, online stores
• Social media scheduling & ads
• Donation tools

Pros:

• Mobile app
• Social media management
• Easy-to-use interface

Cons:

• Old templates
• Limited automation
• Technical glitches

Pricing:

• No free plan
• Paid: Starts at $12/month for 500 subscribers

10. Campaign Monitor is the best email marketing tool for choosing email templates

Features:

• Responsive templates + drag-and-drop builder
• Personalization
• Send time optimization
• Segmentation tools
• Transactional emails
• Automation with visual editor

Pros:

• Easy for beginners
• White labeling for agencies
• Advanced analytics

Cons:

• Higher prices
• Email-only (no multi-channel)

Pricing:

• Free: Test account (5 contacts only)
• Paid: Starts at $11/month for 500 contacts

11. MailerLite is the best email marketing tool for helping customers

Features:

• Drag-and-drop builder
• Website & landing page builder
• Automation & personalization
• Ecommerce integrations (Shopify/WooCommerce abandoned carts)
• A/B testing & smart delivery
• Reports & analytics

Pros:

• Affordable + generous free plan
• Strong automation features
• Multi-language support (including RTL)

Cons:

• Fewer integrations
• No templates in free plan
• Limited advanced features

Pricing:

• Free: 12,000 emails/month for 1,000 subscribers
• Paid: Starts at $10/month for 500 subscribers