Email Marketing Automation: Mapping Customer Journeys for Every Stage
Map customer journeys with intention Understanding how your customers interact with your brand helps you send the right message at the right time. This connection builds long-term relationships and highlights…
How Cobbler Union Used Email Marketing to Grow 100% Year Over Year
Hi friends, and Happy New Year! It’s Kasia, back with another intriguing e-commerce story. This time, the What’s in Store crew found itself inside Cobbler Union, a refined shoe brand…
Mobile Devices Are Shaping How We Interact With Email
We work in an increasingly mobile-oriented world. The Pew Research Center found that the use of phones to read email doubled between 2009 and 2013, and the November 2014 Ericsson…
Mastering the Timing of Resend Email Campaigns
This is the second part of a two-part series on resend campaigns. If you missed part one, we explored data on open rates, subject lines, and sender name. Previously, we…
How Rockhouse Partners Hits High Notes with Email Marketing
Rockhouse Partners has been mastering the art of email marketing for years. Their approach? Blending the right tools, strategy, and data to craft campaigns that deliver consistent results. Here are…
How to Achieve Top Results with Email Marketing Campaigns
Rockhouse Partners have mastered the tools needed to craft highly effective email campaigns, consistently delivering strong outcomes for their clients. There is a strategic approach behind successful email campaigns. Rockhouse…
Mastering Competitive Analysis in Digital Marketing: A Complete Guide
Staying ahead of competitors is essential for business growth. Understanding your competitors’ strategies allows you to outperform them, engage customers effectively, and strengthen your market position. Conducting a digital competitive…
Boost Email Engagement with Video Content
Interactive elements like videos are often more eye-catching than static images or plain text. Videos have already proven their value to marketers by delivering strong ROI and driving growth, making…
Comparing Mail Merge and Email Marketing Campaigns
Many businesses starting with email outreach but unfamiliar with marketing tools like EmailOctopus often begin by sending bulk emails using BCC fields. While this occasionally works, it’s not the recommended…
Email Marketing Success: 10 Ways to Keep Subscribers Engaged
Develop Catchy, Truncated Subject Lines 33% of recipients open emails based on subject lines alone. Keep yours short—about 50-60 characters—clear, and intriguing to boost open rates. Use a Custom Newsletter…




