Comparing Mail Merge and Email Marketing Campaigns

Many businesses starting with email outreach but unfamiliar with marketing tools like EmailOctopus often begin by sending bulk emails using BCC fields. While this occasionally works, it’s not the recommended…

Email Marketing Success: 10 Ways to Keep Subscribers Engaged

Develop Catchy, Truncated Subject Lines 33% of recipients open emails based on subject lines alone. Keep yours short—about 50-60 characters—clear, and intriguing to boost open rates. Use a Custom Newsletter…

Mastering Email Marketing APIs: Guide, Use Cases, and Best Practices

Business leaders, entrepreneurs, and marketers are always searching for ways to improve email marketing performance. But integrating new technologies into existing systems often feels overwhelming. This is where an email…

Master Accessible Email Code: Key Elements That Make Emails Usable for Everyone

When people think about email accessibility, they usually focus on content and design: clear language, strong contrast, readable fonts, and visible buttons. But there’s another layer that often goes unnoticed—your…

How AI Can Transform Customer Service Emails and Overcome Common Challenges

Email isn’t disappearing anytime soon. In fact, AI is helping service teams clear backlogs faster and deliver timely, personalized responses that keep customers satisfied.Despite the growth of newer digital channels,…

How to Use Videos in Email Marketing

Interactive elements like videos capture more attention than plain text or static images. They’ve consistently shown high ROI, making them a valuable part of most marketing strategies today. While embedding…

How to Create a High-Converting Newsletter Landing Page

The most common mistake on newsletter landing pages? Not considering first-time visitors. You know exactly what you’re offering—but new visitors don’t. If your copy doesn’t clearly explain the benefits, people…

8 Types of Email Content to Send Your Audience

Engaging your audience with new email marketing strategies can be exciting—but knowing where to start can feel overwhelming. While there are dozens of ways to create email content that aligns…

How to Create a Referral Marketing Strategy That Works

What Is Referral Marketing? Referral marketing is when existing customers recommend your product or service to their friends, who then go on to make a purchase. While it includes traditional…