How to Increase Your Email Open Rates Using Preheaders

What Is an Email Preheader? The email preheader, also known as preview text, is the line of text that appears in your recipient’s inbox next to or below the subject…

13 Expert Email Marketing Tips Anyone Can Use to Get Better Results

An effective email strategy is the golden ticket to more sales and a stronger business. But you don’t need luck to succeed—just the right strategies. We’ve gathered 13 proven email…

We Tested the 7 Best AI Email Writers: See Our Top Picks for Streamlining Your Marketing

What is an AI Email Writer? An AI email writer is any tool that lets you generate email content using artificial intelligence. These tools streamline the email writing process, making…

7 Best Email Marketing Apps for Shopify (2025 Edition)

Running a Shopify store? Email marketing could be your most powerful tool for growth. With returns that blow away other channels—email boasts a whopping 3,500% ROI compared to 700% from…

How to Write Emails Your Audience Actually Wants to Read

Email marketing isn’t dead—bad email marketing is. Inboxes are crowded, and if your emails aren’t interesting, relevant, or personal, they’ll be ignored—or worse, marked as spam. Writing emails that people…

The Best Free Email Marketing Tools for Building Your Email List

Why Email List Building Still Matters In today’s digital world, building a quality email list remains one of the most powerful—and affordable—ways to connect with potential customers and nurture relationships…

Boost Your Etsy Sales with Email Marketing

In today’s digital world, a strong online presence is essential—especially for Etsy shop owners. While SEO and social media are important, email marketing offers a powerful and direct way to…

8 Email Marketing Metrics You Should Always Track

Every month, more than 1.4 million emails are sent in the U.S. alone — making email one of the most powerful tools in a marketer’s arsenal. But here’s the thing:…

8 Proven Subject Line Formulas to Boost Your Email Open Rates

Struggling to write compelling subject lines for your email campaigns? You’re not alone. In today’s crowded inboxes, your subject line is your first—and possibly only—chance to grab attention. If it…

What is Email Marketing and How to Do It Right

Email marketing is one of the most powerful tools in the digital marketing world. It allows businesses to connect directly with their customers, build relationships, and drive sales—while delivering one…