Develop Catchy, Truncated Subject Lines

33% of recipients open emails based on subject lines alone. Keep yours short—about 50-60 characters—clear, and intriguing to boost open rates.

Use a Custom Newsletter Template

Showcase your brand through a custom email layout that includes your logo, brand colors, and a unique design.

Provide Useful Content

Subscribers stay when they receive relevant, helpful, and valuable information. Always aim to serve their needs.

Test Multiple Times

Avoid broken links or missing images by testing your email across multiple accounts and platforms before hitting send.

Make it Easy to Subscribe and Unsubscribe

Ensure your website makes it simple for users to opt in. Also, include a visible unsubscribe option—don’t hide it.

Share on Social Media

Extend your newsletter’s reach by sharing it on your social platforms. Most email tools offer this feature by default.

Make it Scannable

Readers skim. Use short paragraphs, bullet points, and emphasized phrases to make content easy to digest.

Make it Mobile-Friendly

With 64% of decision-makers checking email on mobile, ensure your messages are responsive and look great on all devices.

Employ a Clear Call to Action

Every email should drive a single action—whether it’s visiting your blog, donating, or following a page.

Create a Schedule

Balance consistency with restraint. Plan out occasional e-blasts and regular newsletters to stay visible without overwhelming.

Email remains a powerful marketing tool to boost site traffic and engagement. Need help refining your email strategy? Contact Informatics.