Why Email Marketing Is Still King in 2025

Businesses are always looking at their marketing plans because of how quickly things change in the digital world of 2025. People may wonder if email marketing is still worth it…

The Benefits of Email Marketing for Small Businesses You Can’t Ignore

Email marketing is a low-cost, high-ROI method that brings in $36 for every $1 spent and increases engagement and revenue. Benefits of Email Marketing Why Email Marketing Is Crucial for…

11 Best Email Marketing Platforms (2025)

It’s easy to send your newsletters and email campaigns with best email marketing Platforms. But how do you choose which one to buy and what features you need? We put…

Email Marketing Automation: Mapping Customer Journeys for Every Stage

Map customer journeys with intention Understanding how your customers interact with your brand helps you send the right message at the right time. This connection builds long-term relationships and highlights…

How Cobbler Union Used Email Marketing to Grow 100% Year Over Year

Hi friends, and Happy New Year! It’s Kasia, back with another intriguing e-commerce story. This time, the What’s in Store crew found itself inside Cobbler Union, a refined shoe brand…

FreshInbox and the Push for Interactive Email

FreshInbox founder Justin Khoo has spent his entire career pushing the web forward—from engineering at GE to building dot-com-era websites and exploring early mobile voice recognition. Now, he’s focused on…

Comparing Mail Merge and Email Marketing Campaigns

Many businesses starting with email outreach but unfamiliar with marketing tools like EmailOctopus often begin by sending bulk emails using BCC fields. While this occasionally works, it’s not the recommended…

Email Marketing Success: 10 Ways to Keep Subscribers Engaged

Develop Catchy, Truncated Subject Lines 33% of recipients open emails based on subject lines alone. Keep yours short—about 50-60 characters—clear, and intriguing to boost open rates. Use a Custom Newsletter…

Mastering Email Marketing APIs: Guide, Use Cases, and Best Practices

Business leaders, entrepreneurs, and marketers are always searching for ways to improve email marketing performance. But integrating new technologies into existing systems often feels overwhelming. This is where an email…